Client: Guinness
Campaign: Wait 119.5 seconds.
Class: AAU Advertising
Year: 2013
Description: It takes 119.5 seconds to pour a Guinness correctly. This campaign emphasizes the waits worth with the perfect taste of a perfect pour. The "Wait 119.5 seconds" campaign utilizes print advertising, digital bus shelters, and a social media campaign all highlighting the 119.5 second wait before the perfect beer.
