Client: Chevron
Campaign: EV STATION of launching new brand ( All create )
Class: AAU Advertising
Year: 2013
Statement
Chevron is proud to be launching the “Stantion EV”. The “Station EV” is a special area that provides cars with an electric charging system and people with lots of fun things to do.
Electric cars need time to charge. While customers charge their cars, Chevron keeps them happy with the “Station EV”. Within the next 10 years, electric cars will overtake ones that use gasoline. As a leader in the energy industry, Chevron has to jump into the electric charging system earlier than other companies, because electric energy is very important to the near future.
The “Station EV” zone provides electric charging for cars and new natural spaces for people, too. Customers can drink coffee or enjoy fresh organic salad in the lounge
when they are in the “Station EV”. They are even able to shop for their EV car. The zone will help people relax and lose their stress. To increase awareness, Chevron has exhibitions about the environment issues to let people know about the global warming problem and the importance of clean energy. Through these services, people will realize the “Station EV” is necessary for their new life.
