Client: HP / Intel
Campaign: #WorkFromHappyPlace
Agency: Fuseproject
Year: 2015
Description: “Work From Happy Place,” is an integrated global campaign designed to sparka movement for older millennials to start working from their happy place with the help of the new HP Stream series of products.
We engaged older millennial through social channels with consistent messaging and a clear call to action; inspired and captured the imagination of our audience by showing a wide variety of happy places and relatable characters who will share our video and message across their social channels.
We created mass media assets such as digital video, digital banners and hp.com landing page.
